Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website.
Optimizing these factors helps search engine crawlers nd your website, index the pages appropriately, and rank it according to your desired keywords.
On-page optimization plays a big role in ensuring your online marketing campaign’s success.
In this definitive guide, you will learn how to successfully optimize your website to ensure that your website is indexed and ranked on the SERPs. In addition you’ll learn how to make your web pages convert.
Code, Markup, and Metadata
Having clean code, optimized HTML tags and metadata helps search engines crawl your site better and index and rank your pages according to the relevant search terms.
Make sure to double check the following:
Your source code is the backbone of your website. The bot finds everything it needs in order to index your website in Google. Make sure your source code is clean by checking out the following:
- INCORRECTLY IMPLEMENTED TAGS:
Examples of these are re=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties.
- SERVER-SIDE CODE SHOWING UP ON THE HTML CODE:
Depending on how this is processed, the code could either cause errors on the website or show up as text on the front end, revealing secrets that your competitors can pick up on.
- META ROBOTS TAGS:
Implementing this tag without making sure you do not apply the “noindex, nofollow” parameter to your most important pages, is crucial.
- CSS MANIPULATION:
You may have hidden content in your CSS codes. Removing this content is crucial to ensuring crawling runs smoothly.
- ANALYTICS TAGGING:
Some tags for analytics may be available to competitors. Removing unnecessary tags is good practice.
Mark-Ups and Tags